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Revenue of Hamilton Beach juice extractors doubled between 1995 and 1996. "This wasn't from a tremendous sales base," Kerr explained, "but represents significant expansion just the same." He added that further, double-digit expansion was expected for 1997.
Ellwein at Sunbeam said raising consciousness of the category means customers generally have an notion of what they want before entering stores. "Juice extractors are a destination purchase," she explained.
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She added that attributes driving sales incorporate a strong motor, large juice capacity, continual feed capability, and dishwasher-safe components for simple cleanup.
"Consumer awareness is very high," according to a product manager for a Northwest-based department store chain. "The Juiceman infomercials still run all of the time and pull across the entire group," he added.
Retailers report that the feedback they receive from customers puts performance near the top of the listing of important features. One explained that performance is the principal concern of consumers on the market for juice extractors, which cost was secondary.
"Consumers are interested in a powerful engine, and they wish to get maximum return concerning juice out of produce," he explained.
The worth of features like power and easy cleanup was recognized by most players in the company. Other characteristics have been introduced as well.
Braun's MP80 juice extractor can extract pulp automatically, a feature designed particularly for continuous processing of large amounts.
The detachable, swing-out pulp container was designed to make cleanup easier.
Braun also places in a pulp strainer for greater extraction from fruits with high liquid content, a stainless-steel strainer basket, a beaker constructed for easy separation of foam out of juice, and a double safety locking lid.
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Although price may be a secondary consideration, it is still an important one. "While there's a significant impact in features at different price point amounts, there's also quite a lot of chance at each price-point degree," noted that the product manager from the Northwest-based department store chain.
"If you do not have all price point amounts represented in your assortment, you're going to lose out on a great deal of business." .
He went on to state that the most unit sales occur in the opening price point. "Dollar volume is highest in the middle assortment of price points," he added. "And Earnings are greatest at the high end" .
When the market peaked in five decades past, entry-level cost points dipped as low as $20. Following the shakeout among participants in the group, however, the price-point range tightened somewhat.
The Hamilton Beach juice extractor has a suggested retail price of $54.99. Oster's juice extractor fetches a suggested retail price of $69.99.
Braun's version is in the same variety, with a suggested retail of $79.99. Waring sticks into the high-end company, using its PJE10 model at a suggested retail price of $288 and the PJE40 in a suggested retail of $380. The PJE10 includes a plastic body, while the PJE40 has a stainless steel body.
Making juice is labour intensive, '' stated Waring's Casalino. "Juice extractors really only appeal to consumers who are seriously interested in juice," he said. This consumer category, however, is rising.
Interest in health and fitness continues to develop, he related, and then area proper nourishment is the title of this sport. "We promote our juice extractors toward consumers who are interested in alternatives to vitamin supplements, including fresh juice," he said.
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"Consumers have been introduced to the category by specialty retailers such as health food and gourmet shops," Casalino continuing. "Also, there are far more juice bars in business, many of which function in health and fitness clubs." .
Kerr at Hamilton Beach additionally pointed out the flourishing juice-bar industry as an effective way of expanding the market. "Juice extractors appeal to a broad consumer base," he explained.
"We're still talking about the health conscious, but the market is no longer confined to the specialty health-food niche." .
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Braun also places in a pulp strainer for increased extraction from fruits with high liquid content, a stainless-steel strainer basket, a beaker designed for easy separation of foam out of juice, and a double safety locking lid.
Although price may be a secondary consideration, it is still a significant one. "While there is a significant impact in features at different price point amounts, there's also quite a bit of chance at each price-point degree," noted the merchandise manager from the Northwest-based department store chain.
"If you don't have price point amounts represented in your assortment, you are going to lose out on a great deal of business." .
He went on to state the most unit sales occur in the opening price point. "Dollar quantity is highest in the middle assortment of price points," he added. "And Earnings are best at the high end." .
Once the market appeared in five years past, entry-level points dipped as low as $20. Following the shakeout among participants at the category, however, the price-point range tightened somewhat.
The Hamilton Beach juice extractor has a suggested retail price of $54.99. Oster's juice extractor fetches an suggested retail price of $69.99.
Braun's version is in precisely the same selection, with a suggested retail of $79.99. Waring adheres to the luxury industry, using its PJE10 model at a suggested retail price of $288 along with the PJE40 at a suggested retail of $380. The PJE10 has a plastic body, although the PJE40 has a stainless steel body.
Making juice is labor intensive, '' stated Waring's Casalino. "Juice extractors really only appeal to customers that are seriously interested in juice" he said. This customer group, however, is growing.
Interest in health and fitness continues to grow, he associated, and at that region proper nourishment is the title of this sport. "We promote our juice extractors toward consumers that are interested in alternatives to vitamin supplements, including fresh juice," he said.
"Consumers are introduced to the category by specialty retailers such as health food and gourmet stores," Casalino continuing. "Also, you will find more juice bars in industry, many of which function in health and fitness clubs" .
Kerr in Hamilton Beach also pointed out the booming juice-bar sector as an effective way of expanding the market. "Juice extractors appeal to an increasingly broad consumer base," he said.
"We are still discussing the health conscious, but the market is no longer confined to the specialization health-food market" .